Privacy policy

mHero GmbH has created the BeQu app as a freemium app. This SERVICE is provided free of charge by mHero GmbH. and without obligation and is intended for use in unaltered condition.

This page is used to inform visitors about our policies regarding collection, use and disclosure of personal data if someone has decided to use our service.

By using our service, you consent to the collection and use of information in relation to this Instruction. The personal data we collect is used to provide and improve the service is used. We will not share or use your information for any other purposes than those described in this Privacy Policy.

The terms used in this Privacy Policy have the same meaning as in our General Terms and conditions that can be accessed at BeQu, unless otherwise specified in this privacy policy.

Information Collection and Use

For a better experience while using our service, we may require you to provide us with certain provide identifiable personal information. The information we request will be used by is stored and used as described here.

Depending on the type of service (e-mail, telephone, personal or otherwise) different data from different sources. Most of the data processed by us let us know yourself when you use our services or contact us, for example when you register or create your profile. But we also receive technical Data that occurs during interaction with our services. Through our own data analyses we collect other data (e.g. in the context of surveys). If necessary, third parties may receive anonymous and aggregated data about you.

The App uses third party services that may collect information that is used can be used to identify you.

Link to third-party privacy policy used by the app.

Use of the data

The principles of the data protection law for the processing of personal data are always available to us. in the foreground. These are, for example, purchasing processing or staging, Personalisation and development and scientific research (e.g. machine learning, artificial intelligence and deep learning), as well as optimization of our business processes and our Services. Furthermore, the data is used for personalized services.

Personalized Services

The development and provision of personalized functions and services is our top priority. Priority. We offer you an individual shopping experience at any time and a service tailored to your interests. tailored offer. Your data will be used to develop this service.

Furthermore the data can be used for personalized advertising. Thereby data is collected for us and our brand partners evaluated anonymously. Thus we can advertise in a targeted manner and offer you submit tailored products and offers. This brings us closer and closer to your needs.

Protocol Data

We would like to point out that every time you use our service, in case of an error in the app, Collect data and information (about third party products) called log data. This Protocol data may include information such as the Internet Protocol (IP) address of your machine, the machine name, the Operating system version and the configuration of the app at the time of use, as well as the time and date your use of the Service and other statistics.

How is my data protected?

Your personal data is securely transmitted by us using encryption. This applies to your order and also for the customer login. We use the coding system SSL (Secure Socket layer). Furthermore, we secure our websites and other systems through technical and organisational measures against loss, destruction, access, modification or distribution of your data by unauthorized persons.

When will my data be deleted?

We will store your personal data for as long as is necessary for the purposes described in this the purposes mentioned in our data protection declaration, in particular to fulfil our contractual obligations and legal obligations. If necessary, we will also use your personal data for other purposes if or as long as the law allows us to continue storing the data for specific purposes, including for the defence of legal claims.

Registration and Authentication

Firebase Authentication
Personal data: E-mail address; Password

Instagram Authentication
Personal data: different types of data, as described in the privacy policy

Device permissions for access to personal data

Device authorizations for access to personal data
Personal data: Camera permission

Sharing Videos

In BeQu you have the possibility to share videos.
When you upload videos, you give the rights to the files to mHero GmbH. If you use a video that you find disturbing or otherwise unsuitable for mobile use, please contact mHero GmbH.

push notifications

This application can send push notifications to the user in order to comply with the privacy policy to achieve the goals described above.
In most cases, users can unsubscribe from receiving push notifications by device settings, such as the notification settings, and then you can for this application or all apps on the device.
Users must be aware that disabling push notifications will usefulness of this application.

Advanced AR functions require additional permissions

ARKit can use the TrueDepth camera to find and track the face of the person holding the phone. BeQu will ask for your permission (for "access to camera") before using the AR functions. When you use If you agree, the app will receive the position of the face together with a simple 3D model of a generic human face, the ARKit tries to align the TrueDepth camera with the face. ARKit and BeQu never deliver the raw data from the TrueDepth camera to third parties. mHero GmbH does not receive this information.

Product Scan

BeQu will ask for your permission (for "access to camera") before the product scan can be executed. If you agree, the app will receive the camera image of your device. After that you can install a product "scan" by recording a short video of the product. We use this video for the further development of our app with the help of machine learning. When you upload videos, you transfer the rights to the files to mHero GmbH. You have at any time the possibility of the videos of the Product Scan, using the option "Scanned product data delete" in the App Preferences, so that we can no longer use them for mechanical Learning can use. If you have any questions, you can of course contact mHero GmbH at any time.

Changes to this privacy policy and contact persons

In the course of the further development of our websites and apps and the implementation of new technologies to to improve our service to you, changes to this privacy notice may be required will be. We therefore recommend that you read this data protection declaration again from time to time.


Cookies are files with a small amount of data, which are usually used as anonymous unique identifiers. They are sent to your browser when you visit websites and are stored in your device's internal memory.

This service does not explicitly use these "cookies". However, the app may use third-party code and libraries use "cookies" to collect information and improve their services. You have the opportunity, either accept or reject these cookies and learn when a cookie is sent to your device. When you use our If you refuse cookies, you may not be able to use some parts of this service.

Service Provider

We may employ third-party companies and individuals for the following reasons:

  • to enable our service;
  • to provide the Service on our behalf;
  • to provide services related to the Service; or
  • to help us analyze how our service is being used.

We would like to inform users of this service that third parties may access your personal I have data. The reason is to perform the tasks assigned to them on our behalf. They are, however. obligates you not to disclose the information or use it for any other purpose.


We appreciate your trust in us to provide you with your personal data and therefore we strive to commercially available and acceptable means. But remember that no method transmission over the Internet or electronic storage is 100% secure and reliable, and therefore we cannot guarantee absolute security.

Links to other websites

This service may contain links to other websites. If you click on a link from a third party provider, the forwarded you to them. Please note that these external sites are not operated by us. From For this reason, we strongly recommend that you check the privacy policy of these websites. We do not have control over and are not responsible for the content, privacy policy or practices of Websites or services of third parties.

Privacy for Children

These services are not intended for persons under 13 years of age. We do not knowingly collect personal data and information from children under the age of 13. If we discover that a child under 13 has provided us with personal information, we will delete this information immediately from our servers. If you are a parent or legal guardian and you are aware that your child is giving us personal data, please contact us so that we can take the necessary steps to ensure the protection of the child.

Changes to this Privacy Policy

We may update our privacy policy from time to time. For this reason, we recommend that you check this page regularly for changes. We will notify you of changes by posting the new Privacy Policy on this page. These changes will be effective after they are posted on this page.

contact us

If you have any questions or suggestions regarding our data protection regulations, please do not hesitate to contact us at to the following address: mHero GmbH Prager Stra├če 2b 01069 Dresden.